AWOOF

AWOOF is a personalized pet food brand created to feel bold, extravagant, and fun. The visual identity combines playful typography, vibrant colors, and expressive graphic elements to communicate the brand’s energetic personality while making personalized pet nutrition feel approachable and exciting. The project also included the UI/UX design of the AWOOF app, creating a digital experience that translated the same playful identity into an intuitive and cohesive interface. The app was designed to guide users through building personalized food plans based on each pet’s needs while maintaining a clear, engaging, and memorable experience. This project was developed in collaboration with Estephany Garcia.