Merchandise Design

This project involved designing an apparel piece inspired by stock car racing. The concept was built around the bold American aesthetic associated with NASCAR, using vibrant neon colors, gradients, and strong visual contrasts to communicate speed, energy, and excitement. Dynamic typographic compositions were created with typefaces connected to the graphic language of motorsports, reinforcing the playful and high-impact character of the design. A custom package inspired by collectible race car packaging was also developed, transforming the presentation of the garment into a more immersive unboxing experience. This extension helped connect the apparel, packaging, and racing concept through one cohesive visual system.